To strengthen awareness of and demand for cotton among viewers of one of the nation’s most watched music reality television shows, Cotton Incorporated – the company representing U.S. cotton producers and importers – recently became a new sponsor of Nashville Star.
“Cotton Incorporated’s advertising campaign represents an image of cotton that will resonate with the viewers of Nashville Star,” states Cotton Incorporated’s Senior Vice President of Consumer Marketing, Ira Livingston. “We believe that the tone of our new campaign will significantly raise awareness of cotton as a versatile and desirable fashion choice for young women while conveying the positive attributes of cotton – comfort, fashionability and easy?care.”
Throughout this year’s season of Nashville Star, the most recent Cotton Incorporated television commercials will appear in rotation approximately 72 times, in addition to the variety of special promotions that will appear on their consumer Web site – www.thefabricofourlives.com. The promotional campaign will give 10 Web site visitors the opportunity to win an autographed cotton T?shirt, including the image of this season’s host, country music star Wynonna Judd. In addition, one lucky winner will take home the grand prize of a signed Epiphone AJ?100 acoustic guitar. The Web site will also feature an interview with Wynonna, which will be included in Cotton Incorporated’s Lifestyle Monitor, and released to the press, internationally.
Nashville Star, which now airs Tuesdays at 10/9 Central time on the USA Network, follows 10 contestants as they pursue their dream to become the next big country music sensation. Throughout the season, Wynonna, will be joined by guest judges including Gretchen Wilson, Hank Williams Jr. and Larry, the Cable Guy.