Citrus Mutual showcase Todd Fitchette
The annual California Citrus Mutual Citrus Showcase is March 2 at the Visalia Convention Center in downtown Visalia, Calif.

Citrus Showcase set for March 2 at Visalia (Calif.) Convention Center

California Citrus Mutual's annual Citrus Showcase takes place March 2 at the Visalia Convention Center. Luncheon program includes a discussion with major citrus company chief executives.

California Citrus Mutual (CCM) will host its annual Citrus Showcase March 2 at the Visalia Convention Center, Visalia, Calif. Doors open at 7:30 a.m. with the first workshop to begin at 8 a.m.

Five workshops and a luncheon program will provide information for citrus growers. These include:

  • An 8 a.m. workshop titled Farming a way through California’s groundwater maze will address the state’s broken water policy by focusing on compliance with the Irrigated Lands Regulatory Program, CV-Salts and drinking water needs.
  • A separate workshop, also at 8 a.m, is titled Genome targeting technology for precise DNA modification. Sponsored by the Citrus Research Board, the workshop will feature research needed to develop Recombinase Mediated Cassette Exchange technology as a tool for genome manipulation. The discussion will also explain genetic engineering designed to generate transgenic citrus plants.

The trade show will open to attendees at 9 a.m.

Two 10 a.m. workshops will include:

  • Coordinated Area-Wide Programs is a discussion on front-line defense against the Asian citrus psyllid and the goal to prevent Huanglongbing from spreading.
  • A workshop presented by Kevin Harringer, executive director for U.S. Customs and Border Protection’s Agricultural Programs and Trade Liaison, will address efforts at ports of entry to protect California citrus against invasive pests.

Another hour-long trade show opportunity is from 11 a.m. to noon.

This year’s luncheon program features the chief executives from four of the citrus industry’s largest marketing firms, including: Jim Marderosian, BeeSweet; David Krause, The Wonderful Company; Russ Hanlin, Sunkist; and, Berne Evans, Sun Pacific.

Moderated by CCM President Joel Nelsen, the discussion will address revenue dynamics and issues relative to California citrus in the global marketplace.

More trade show time will commence from 1:30 p.m. to 2:30 p.m. with a 2:30 workshop titled: Are we winning: An evaluation of industry efforts to stop HLB. As HLB and its ACP vector continue to be the single-largest threat to California’s citrus industry, the simple question “are we doing enough” will be asked as the industry aims to prevent HLB from becoming an issue in commercial California citrus.

Attendance at the showcase is free but tickets for the luncheon are $30 with reserved tables of eight and 10 available.

For tickets or more information on the showcase, or sponsorship opportunities, contact CCM at (559) 592-3790.

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