Pom Wonderful, the largest U.S. grower and producer of fresh pomegranates, pomegranate arils, and pomegranate juice, has acquired Ruby Fresh.
The acquisition will enhance POM Wonderful’s position as the leading pomegranate producer and distributor in North America.
According to POM Wonderful, the Ruby Fresh brand will remain intact. Ruby Fresh’s employees and physical operations will be integrated into POM Wonderful.
According to a POM Wonderful statement, the acquisition allows the company to:
1 - Further improve service to its customers;
2 – Provide a larger supply during the North American season;
3 – Create increased access to arils beyond the traditional October to January season; and
4 – Offer a wider variety of package sizes.
“The addition of Ruby Fresh to the POM Wonderful family significantly enhances our ability to provide customers with pomegranates and arils both during the North American season and outside of it,” POM Wonderful President Elizabeth Stephenson says.
“This season’s crop is shaping up beautifully, and we’re thrilled to be able to offer both delicious and healthy brands to even more consumers through this acquisition.”
David Anthony, Ruby Fresh sales leader, says POM Wonderful is a well-respected leader within the pomegranate industry.
“We’re excited to be joining The Wonderful Company family and look forward to working together to grow the market for fresh pomegranates and arils,” he says.