From the L.A. Times:
Wine consumption here has more than doubled since 2005 to about 100 million cases a year, making China the seventh-largest market in the world, according to Vinexpo, a French wine industry organization.
Though cheaper domestically produced wine commands three-quarters of the market, Chinese brands such as Great Wall and Dragon Seal lack the quality and prestige to satisfy local connoisseurs.
That has created an opening for foreign producers who are increasingly counting on China for growth. Hong Kong was the third-largest foreign market for California wine in 2010 with $116 million in shipments, according to the San Francisco-based Wine Institute. Mainland China ranked fifth at $45.2 million.
Former NBA hoops star Yao Ming recently announced that he was jumping into the wine business by importing a Napa Valley Cabernet Sauvignon that retails in China for $289 a bottle, including taxes and duties.
Knock-off hooch can be found almost anywhere in the world alcohol is sold, but China is fast becoming the market of choice for pirates.