The American Seed Trade Association (ASTA) has a new website - BetterSeed.org.
The website is a “go-to source” for information related to the research, development, and movement of quality seed to meet the world’s demand for food, feed, fiber, and fuel.
ASTA President and Chief Executive Officer Andrew LaVigne says, “We are thrilled to offer this new and improved online resource to better serve our members, industry allies, policymakers, and the general public who are looking for information about seed, seed improvement, and the key policy issues that impact our industry.”
The website showcases ASTA’s refreshed branding and supports the association’s public-facing communications initiative to educate consumers about the connection between better seed and better life.
In addition to seed improvement messages, the website offers information for policymakers about key legislative and regulatory issues impacting the seed industry; industry FAQs covering plant breeding, GMOs, organics, seed treatment, and other topics; publications and resources for the media; information on upcoming industry meetings; and more.