Avocado trees

Avocados ripening on a hillside orchard.

Avocado promotions effectively reaching consumers

More people are eating avocados year-round than just on special occasions.    

Per-capita fresh avocado consumption has improved in large part because of effective marketing promotions by the Hass Avocado Board.

A report on industry impacts confirmed that consumers see avocados as a mainstream item to be eaten year-round, versus a somewhat exotic, niche product served only on the occasional holiday.

Now in its tenth year, the H

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