Gary Franscioni is the new president of the Santa Lucia Highlands (SLH) Wine Artisans (SLHWA) board of directors.
Franscioni owns the Roar label and operates his Rosella’s and Sierra Mar vineyards. He is a partner with Gary Pisoni in their Garys' and Soberanes properties.
Franscioni takes over the SLHWA helm from outgoing Board President Dan Lee of Morgan Winery who had served since the association's inception in 2005. Lee will continue to serve on the SLHWA board.
The San Lucia Highlands mountain range is located near Monterey Bay on California's Central Coast.
Current SLH board members Mark Pisoni of Pisoni Vineyards; Jason Smith of Paraiso Vineyards; Tony Baldini of Hahn Family Wines; and Joe Alarid of Tondre Grapefield will serve new board terms.
Also selected to the board were members Steve McIntyre of McIntyre Vineyards and John Peterson of Peterson Vineyards.
McIntyre will serve as the SLHWA vice-president, Pisoni as the association's treasurer, and Baldini as the secretary.
The Santa Lucia Highlands produces cool climate Pinot Noir, Chardonnay, and Syrah on more than 6,000 acres. The vineyards are planted on the elevated terraces of the Santa Lucia mountain range.
The SLHWA is an association of vineyards and wineries which grows grapes in the SLH or uses the appellation's fruit to craft vintage releases.