Supima has crafted its marketing wizardry to successfully promote American Pima cotton directly through clothing brands and retailers. Companies that become Supima licensees agree to use 100-percent American Pima cotton, exclusively, in clothing and home fashion products.
For story, see: Supima pins Pima cotton’s future on brands, retailers
Supima leadership, from left: Board Chairman Don Cameron, Helm, Calif.; plus President-CEO Jesse Curlee and Executive Vice-President Marc Lewkowitz, both of Phoenix, Ariz.
Californians at the Supima annual meeting include, from left: Steve Williams, Jess Smith and Sons, Bakersfield; plus Pima cotton growers Bryan and Justin Bone, and Ben Manning of B B Farms, Bakersfield.
From left, Californians Harry Peck, Dow AgroSciences, Tulare; plus Pima growers Steve and Michael Boyette (brothers), Boyette Farms, Concoran; John Pucheu, Jr., Pucheu Brothers Ranch, Tranquility; and Kevin Lehar, Woolf Farming Company, Huron.
The Western Cotton Shippers Association annual meeting is held in conjunction with the Supima event. Pictured, from left: WCSA President John Chilton, Handwerker-Winburne Inc., Peoria, Ariz.; Vice-President Kevin McDermott, Jess Smith and Sons, Bakersfield, Calif.; and guest speaker Gary Adams, National Cotton Council, Cordova, Tenn.
Good yields and fiber quality should lead to a strong year for American Pima cotton producers.