Cotton Incorporated and Phoenix International Raceway (PIR) announce a partnership for the Blue Jeans Go Green 200 presented by the Cotton, the Fabric of Our Lives NASCAR Nationwide Series race and an at-the-track denim recycling initiative March 1 near Phoenix, Ariz.
The Blue Jeans Go Green  denim recycling program aims to keep old denim out of landfills and converting the denim into housing insulation for communities in need.
“The partnership with Phoenix International Raceway places the Blue Jeans Go Green denim recycling program in the unique position of being both in the national and regional spotlight,” said Kevin Rogers, a Mesa, Ariz., cotton producer and Cotton Board member.
“I am very excited Cotton Incorporated is promoting this environmentally-responsible program to NASCAR's large and diverse audience.”
The Blue Jeans Go Green 200 will be supported by an at-track recycling program. Race weekend attendees can drop off any type of denim at one of four recycling collection bin locations set up around the track.
PIR will offer a 20-percent discount on tickets to the November 2014 PIR NASCAR Nationwide Series race to fans who recycle denim with Blue Jeans Go Green during the Spring race weekend.
The denim will be converted into UltraTouch Denim Insulation by Bonded Logic in Chandler, Ariz.
“We are thrilled to welcome Cotton Incorporated and the Blue Jeans Go Green™ program to Phoenix International Raceway as the title sponsor of our Nationwide event,” said Bryan Sperber, PIR president.
“We are tremendously proud to be associated with such a great organization and I encourage our fans to recycle their jeans and denim to this great cause.”
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