The California Raisin Marketing Board (CRMB), the state marketing order that represents the nearly 3,000 growers of California Raisins, has added three new members to the CRMB team: Gary Schulz as president; Rick O’Fallon as marketing director, and Cookie Fritz as administrative assistant.
“We are delighted to welcome Gary, Rick and Cookie to the CRMB team,” said Larry Blagg, senior vice president of marketing for the CRMB. “Under Gary’s leadership and with each of their experience and support, we look forward to the continued success and innovation of CRMB marketing programs.”
Schulz brings more than 25 years of agriculture business experience to his new position. Serving as general manager for the International Agri-Center for more than 15 years, he managed the world’s largest ag trade show, World Ag Expo. With more than 1,500 exhibitors, Mr. Schulz was directly responsible for marketing World Ag Expo to exhibitors and attendees across the country and in more than 60 foreign nations.
Along with his position as CRMB president, Schulz has been appointed president and general manager of the Raisin Administrative Committee (RAC). Co-located with the CRMB in Fresno, the RAC is the raisin industry’s federal marketing order, created in 1949 and overseen by the United States Department of Agriculture. The 47-member committee monitors acreage, production, quality control, an export program, and promotion and marketing research. Their efforts are funded by raisin handlers and the grower reserve pool. The RAC promotes raisin exports through the work of representatives in seven international regions.
O’Fallon brings many years of experience in the food industry with him to the CRMB. Most recently, he served for 11 years with the National Pork Board as national marketing manager for the Western Region.
Fritz has lived in Clovis, Calif., for 23 years and has more than 10 years experience as an administrative assistant for the Affordable Housing Development Corporation.