The California table grape industry is growing with continued profitability in its crosshairs.
Rabobank North America paints the U.S. table grape industry as a robust business where variety innovation is strengthening its competitive advantage globally.
A record 117.4 million boxes of California table grapes were shipped last year. California growers produce 99 percent of the nation's grape crop
Innovation in new table grape varieties is leading to increased fruit acceptance by consumers.
Karen Halliburton-Barber, Rabobank senior analyst, predicts a rosy forecast for the 85,000-acre California table grape industry.
2. California table grapes are harvested from late May to mid-December. New grape varieties, especially extra sweet and super sweet, are quickly gaining favor with consumers.
3. Consumers prefer red-colored grapes first, followed by green and black grapes.
4. About half of the California table grape crop is exported. 2013 sales to Canada (the largest export market) rose 17 percent compared to the previous year.