The 2007 Unified Wine and Grape Symposium Jan. 23-25 at the Sacramento Convention Center will feature a variety of informational sessions and a trade show highlighting the latest innovations in equipment and services available in the industry.
“Symposium planners challenged themselves to select industry issues that foster global interests that will be most relevant to attendees in the coming year,” Program Chairman Bob Steinhauer said.
This year’s general session topics include: 10 Things You Need to Know to Sell More Wine This Decade, which translates results from surveys, market research studies and focus groups into ready-to-use information on how to cater to the American wine market, and The State of the Industry, where speakers will provide the most current analysis of plantings to match wine sales trends, the global bulk wine supply and implications for the U.S. wine production, and trends in 2006 wine sales.
As in past years, there are smaller breakout sessions organized into four different categories in addition to the general sessions. The four topic areas are: Grape growing; Winemaking; Business, Economics & Operations; and Marketing & Public Relations.
One of the breakout sessions will be Selling Your Wines Direct to the Consumer, which presents strategies for successful direct marketing programs using the Internet and public relations programs, and discusses the most current state-by-state information on laws and regulations governing marketing activities in the United States. In addition to the symposium sessions, the event hosts the industry’s largest trade show of its kind in the hemisphere, with over 500 vendors displaying their products and services. Attendees can see the latest advances in industry equipment and talk with company representatives from around the world.
Jointly organized by the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG), the Unified Wine & Grape Symposium represents the collective experience, knowledge and background of the entire industry. For additional information, complete program listing with speakers or to register online, visit the Unified Wine & Grape Symposium’s Web site at www.unifiedsymposium.org .