Attendees at the November 2005 California Small Farm Conference, "Traditions and Innovations in a Changing World," will have an opportunity to experience two workshops hosted by the UC Small Farm Program.
The first, a full-day course titled "Berry Culture: Blueberries, Raspberries, Blackberries, and Strawberries," will take place from 9 a.m. to 4 p.m. Sunday, Nov. 13. The course includes several visits to small-scale farms currently producing berries in Santa Barbara and San Luis Obispo counties. The workshop is presented by UC Small Farm Program and UCCE advisors Mark Gaskell, Ben Faber, Mark Bolda, Manuel Jimenez and Laura Tourte. This team of experts will discuss best practices for variety selection, production, and marketing of raspberries, blackberries and blueberries in California.
The second course, "Communications and Strategic Marketing for Farmers' Market Managers," also runs from 9 a.m. to 4 p.m. Nov. 13. Presented by UC Davis Small Farm Center staff and John Silveira of the Pacific Coast Farmers' Market Association, this hands-on workshop will address two of the most challenging aspects of managing a farmers' market. A new three-volume farmers' market curriculum produced by the Small Farm Center will serve as the basis for the course. The series includes Starting a Farmers' Market, Management Skills for Farmers' Market Managers and Growing Your Farmers' Market. The workshop will also draw upon the rich backgrounds of the participants and benefit from the guidance and expertise of veteran managers to enhance the skills of new or experienced market managers. Participants are invited to bring photos, advertisements and promotional materials from their own farmers' markets to share with the group.
The California Small Farm Conference will be Nov. 13 to 15 at the Ventura Beach Marriott. For more information on the UC Small Farm Program workshops contact the UC Small Farm Center at (530) 752-7779 or e-mail [email protected] To register for the California Small Farm Conference, visit www.californiafarmconference.com or call (530) 756-8518, ext. 38.
The UC Small Farm Center is the hub of the statewide UC Small Farm Program, whose mission is to enhance the viability of small- and moderate-scale agricultural producers through research and extension education in production systems, marketing and farm management.
For more information, contact the UC Small Farm Center, (530) 752-8136 or visit http://www.sfc.ucdavis.edu.