Zynga, the largest developer of social games, announced that its FarmVille game is the largest and fasting growing social game in history, with more than 11 million daily active users. Since its launch on June 19, 2009, FarmVille has attracted more than 1 million new daily active users a week, on average.
FarmVille is a light, fast and fun game where players create and manage their own virtual farm. Like all Zynga games, FarmVille lets you play, invest and express by plowing, growing and harvesting a variety of crops for money and game points. Players also have options to invest in their farms by purchasing fruit trees and farm animals such as pigs and cows, and compliment their crops with other farm assets such as barns, windmills and greenhouses.
Nurturing the farm is the key to success for players and their network of fellow farmer friends -- those who tend their crops diligently will see their farms flourish and their bank accounts swell. Players' friends are a key element of success in FarmVille.
"FarmVille demonstrates the huge market potential of social gaming -- in just 9 weeks the game has become a cultural phenomenon," said Mark Pincus, founder and CEO of Zynga. "No other application has achieved what this game has in such a short amount of time. Who would have guessed that FarmVille is now the biggest online game in North America and quickly becoming the biggest online game in the world."
"FarmVille's growth is nothing short of spectacular and a clear indicator that we have a winning formula for giving players around the world a virtual farming experience that they truly enjoy," said Mark Skaggs, vice president and GM of Zynga's Social RTS studio. "By combining the best elements of social gaming, with people's instinct to nurture, we've created an incredibly fun, wholesome and rewarding experience."