Dairy is the focus of expansion at 2008 World Ag Expo

The largest agricultural exposition in the world will expand to include an additional 100,000 square feet of dairy exhibits. The 2008 World Ag Expo will open the new Dairy Technology Center (DTC) with a grand unveiling on Media Day, Monday, Feb. 11, prior to the opening of the Expo on Tuesday.

“World Ag Expo is nestled in the heart of the most dynamic dairy producing region in the nation. Producers from all over the world travel to Tulare to gather industry leading technology and information,” said Jerry Sinift, general manager of the International Agri-Center, producer of World Ag Expo. “We look forward to the additions our exhibitors will make with more space, and the new information it will bring visitors.”

With more than 500 exhibit spaces already dedicated to dairy production, the expansion will add up to 130 new dairy exhibits. The majority of the new exhibit space will be in the Dairy Technology Center, presented by Bella Health Systems; a 140x160-foot indoor canvas covered structure. The remaining space will be devoted to outdoor dairy related exhibits, Sinift noted.

The Dairy Technology Center, just south of the Farm Credit Dairy Center, will increase the overall Expo exhibit space to 2.6 million square feet. The expansion comes in response to long time demand from exhibitors and attendees for more exhibit space related to dairy production.

“The Dairy Center has long been a high traffic, high demand location with no available space to expand. New and existing exhibitors will now have the opportunity to remodel, expand and modify their exhibits to showcase products and services in the new Dairy Technology Center,” said Shelley Khal, chairman of the 2008 Expo. “This expansion will also provide more breathing room for attendees exploring this popular Expo venue.”

Attendees are encouraged to stop by the new expansion area and see the Top Five New Dairy Products showcased in the DTC, enter to win a cow from Bella Health Systems and visit with leading dairy companies and organizations.

The 2008 World Ag Expo is Feb. 12-14, at the International Agri-Center in Tulare, Calif. This year, the Expo will expand to 2.6 million square feet with the addition of the Dairy Technology Center and outdoor exhibits in the dairy section. The 2008 World Ag Expo is Where the World of Agriculture Means Business. For more information visit www.worldagexpo.com or call 800-999-9186.

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