Respected forage analyst begins exclusive information service

A new information service for growers who produce alfalfa and other forages is taking the guesswork out of analyzing market trends and developments that impact where hay prices are heading.

The unique service, called the Hoyt Report, was launched in early March. Subscribers will receive 47 weekly reports that cover California and other Western states written by one of the most respected alfalfa and forage analysts in the West, Seth Hoyt. The cost is less than $3 per week.

“Subscribers are updated on all factors that drive the market, from planting and acreage reports, to hay stocks, hay shipments, and the all important financial health of the dairy industry,” says author Hoyt.

With 35 years of ag marketing experience, Hoyt is well known to hay growers and other industry members who followed his work at the California Department of Food & Agriculture and the National Agricultural Statistics Service. He retired from government service at the end of December and launched the Hoyt Report because, “analyzing and forecasting markets is my passion.” His new venture allows him to focus exclusively on hay markets and provide more depth that includes marketing recommendations.

“Hoyt's expertise and thorough analysis has been extremely well received by members of the California Alfalfa and Forage Association,” says CAFA Executive Director Aaron Kiess. “His articles over the years have been on target and amazingly accurate given all the factors that can quickly turn the hay market in a different direction. He has a large following and his many contacts provide invaluable insight. We look forward to continue using his expertise to keep CAFA members informed on market trends,” says Kiess.

The weekly Hoyt Report is available by email or fax and a sample report can be viewed at, You can contact Hoyt by email at, [email protected] or by phone; 209/274-9945.


SETH HOYT is recognized as one of the leading alfalfa and forage analysts in the West.

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